How-To: Build an Amateur Photography Rig

By Matt Mets, MAKEJuly 15, 2010 at 02:00PM

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Looking to improve your documentation photography on the cheap? Rather than buying a glitzy new camera, you might want to focus your effort on improving your lighting. And you don’t have to spent much money, either. Over at CRAFT, Brookelynn Morris has a nice write-up of the photography tools that she uses for her tutorial photos, which consists mostly of inexpensive lights and light modifiers.

Lighting doesn’t have to be complicated or fancy (just turn a couple of them on!), however if you are interested in learning about it, I would suggest checking out a copy of Light, Science and Magic.

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Use a Car Wash to Thoroughly Clean Bulky Household Items [Clever Uses]

By Jason Fitzpatrick, LifehackerJuly 15, 2010 at 09:30AM

Use a Car Wash to Thoroughly Clean Bulky Household ItemsIf you have some bulky items that need a thorough cleaning—lawn chairs, outdoor gear, Craigslist finds not treated with care—but lack a power washer to scrub them with, your local car wash can help.

Over at the home and design blog Apartment Therapy they purchased a set of sinks off Craigslist that were significantly dirtier than they expected. The sinks were so dirty they were afraid they’d have to spend a whole day getting them degreased and cleaned up. Their creative solution cut the cleanup time down from hours to minutes.

We ran across this pair of restaurant sinks on Craigslist and we were warned that they were dirty. We assumed your normal light coating of grease like many of the other restaurant finds we’ve come across lately, but when we arrived, we were in for quite a surprise.

This pair of sinks has to have sat no more than 2 inches from a fryer in its previous life as it was coated with a ridiculous amount of grease, food chunks and other things we cared not to identify. Knowing it would take us hours of work to clean this at home, we stopped off at our local car wash to hose them down.

Who knew engine and tire cleaner would get them so shiny? Sure we received odd looks, but it worked like a champ and the light misting from the water was much appreciated when temperatures were over 100 degrees! You can use the same technique on tables and chairs that are covered in mud and debris, outdoor furniture if you don’t want to buy a pressure washer (though you’ll want to take a sand bag to hold them down so they don’t get blown away by the pressure), and other solid surfaces.

It’s a very practical solution, especially for people who don’t own pressure washers with detergent tanks. We’d recommend going at an off time so you don’t frustrate customers trying to actually wash their cars and to pack your stuff up and go as soon as you’re done with the equipment. Nearly all self-serve car washes have rules against lingering in the stall to detail clean after you’ve finished using their equipment—and are no longer paying to use the stall.

Have a tip or trick related to cleaning up really dirty or bulky items? Let’s hear about it in the comments.

P&G Wins Big With Old Spice Guy

By Drea, Business PunditJuly 14, 2010 at 10:59AM



You’ve probably seen the Old Spice guy
, former Seahawks wide receiver Isaiah Mustafa, online or on TV. He’s the stud featured above who embodies manly possibilities via the scent of Old Spice. Parent company Proctor & Gamble’s Old Spice ad campaign has produced several viral hits, and a solid fan base.

Today, the Old Spice guy became interactive, and P&G’s ad company must be patting itself on the back. The Old Spice guy went live on the @OldSpice twitter feed by proclaiming “Today could be just like the other 364 days you log into Twitter, Or maybe the Old Spice man shows up.” Then, he started producing custom videos for bloggers, Facebook and Youtube commenters, and people asking him questions on a variety of other online outlets.

He’s answering all questions topless, in a shower stall. Here’s an example, after Facebook user Gail Berg wrote on Facebook: “Any suggestions on finding a guy worthy to purchase Old Spice for?”

This is exciting. No wonder everyone wants to talk to the Old Spice guy (and, ahem, mention Old Spice and implant the brand into our brains). I myself had to log onto Facebook and ask him how he takes care of business. Hey, it’s worth a try, right?

I love what P&G’s agency has done with the interactive component, too. They’ve given Old Spice a face, and an attractive, responsive one at that. Users are building positive memories of interacting with Old Spice man. Those emotions will probably come up again in the supermarket aisle.

The interactive aspect also makes the brand more accessible online. I assume that Old Spice Man is making people more willing to follow the brand, sign up for news, and take part in other Old Spice marketing activities.

Consider it a major marketing win.

Old Spice Man Is Horsing Around On Social Media

By Dennis Yang, Techdirt.July 14, 2010 at 10:17AM

When we last saw the Old Spice man, he was on a horse, and demonstrated how a brilliantly clever ad could attract its own viewers, instead of trying to divert attention with an annoying or distracting ad. In the five months since the ad first aired, the ad has collected nearly 13 million views on YouTube and was also awarded the Grand Prix for film at this year’s Cannes Lions International Advertising Festival.

The Old Spice man is back, and once again, showing that he truly gets how to engage with his audience. Starting Monday, he began posting video responses to various Twitter, Facebook, and other social media commentary, oftentimes resulting in hilarity. Most of the over one hundred responses have been posted within a few hours of a tweet or comment, which is a blistering pace for an ad campaign with a traditional CPG company. My favorites are his response to Alyssa Milano and the one where Twitter user jsbeals asks Old Spice man to propose to his girlfriend for him:





Ad agency Wieden + Kennedy hit it out of the park again with this ad — they were able to craft an infectiously viral ad campaign, while at the same time incorporating the brand as a key part of the message. After all, he’s not “I’m on a horse” man, he’s the Old Spice man. That said, while such a campaign may definitely drive awareness, awareness may not necessarily result in sales: according to SymphonyIRI, sales of Old Spice Red Zone (the product featured in the ad) actually dropped 7 percent.

Then again, surely jsbeals will be buying a few cases of Red Zone in appreciation of the help from Old Spice man (his girlfriend accepted the proposal).

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Best Slip ‘n Slide ever!

By Gareth Branwyn, MAKEJuly 14, 2010 at 01:00AM

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MZ_Kids-Badge.gifInspired by the project of the same name in the Geek Dad book, Paul and his family decided to make the ultimate Slip ‘n Slide. They encountered a few snags along the way, but were satisfied with the results:

Overall, it was a nice DIY project that turned out to be a very impressive slide. For about the same price as you pay for those commercial Slip ‘n Slides, we made our own that will last a lot longer, is a lot longer and wider, and is sure to be a hit with the other kids in our family (and probably the parents too!).

Best Slip ‘n Slide Ever from @WiredGeekDad

More:
Make: Kids: An interview with GeekDad’s Ken Denmead

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Old Spice Man Answers Tweets On YouTube—Ropes In Kevin Rose, Alyssa Milano, And Justine Bateman

By Erick Schonfeld, TechCrunchJuly 13, 2010 at 09:32PM

What if commercials really did talk to you? What if a familiar spokesperson addressed you by name and responded to your thoughts and feelings. In what is definitely one of the more creative social media ad campaigns in a while, Old Spice is doing just that. Its shirtless, muscled spokesman, the Old Spice Man, is shooting YouTube videos in response to people’s Tweets. Many oft these are well-known people with tons of followers like Kevin Rose and actress Alyssa Milano, who retweet the videos and spread them virally.

For instance, Digg founder Kevin Rose Tweeted out that he was sick, and in response the Old Spice Man created the video embedded above, in which he tells Rose that he has never had a fever himself because his body is “98 percent muscle.” He even talks to Rose in binary code so that Rose can understand, to which Rose responded on Twitter:

HOLY SH*T, best get well video EVER from the old spice man! https://bit.ly/dpSeOs

And:

OMG… the old spice guy is stalking me.. ha’!! https://www.youtube.com/watch?v=O44C765UiMw

The Old Spice Man also made multiple videos for actress Alyssa Milano, as well as ones for Olympic skater Apolo Ohno, actress Justine Bateman (who Tweeted, “Can the Old Spice guy do ads for ALL the world’s products?”), and Gizmodo. But he also responds to less famous people on Twitter like “Gabe” (see below).

The responses are often hilarious. (“My concern is that if I did ads for all the world’s products, it would cause global prosperity”). And they are certainly highly targeted. And it also just redefined the model for Promoted Trends. Old Spice is a promoted Trend, which takes you to the Old Spice Twitter account highlighting these videos as individual responses addressing each Twitter user who gets their own Old Spice commercial. The irony is that if Old Spice hadn’t paid to be a promoted Trend, it probably would have made it as a Trending Topic organically. But apparently you can’t appear twice as a Trend.

There are already more than 100 customized Old Spice responses on YouTube. We just wonder how long the Old Spice Man can keep it up. Below is a sample, along with the original TV commercial.

Food on the Table Builds Menus and Grocery Lists Based on Your Family’s Preferences [Groceries]

By Adam Pash, LifehackerJuly 13, 2010 at 06:00PM

Food on the Table Builds Menus and Grocery Lists Based on Your Family's PreferencesWebapp Food on the Table creates weekly meal plans and grocery lists based on food you (and your family) enjoy, then hooks into your local grocery stores to find the best deals on your groceries. It’s kind of brilliant.

After you sign up for the site, you’ll walk through a little setup in which you identify your main grocery store and check off the foods your family likes to eat (namely meats-it’d be nice to have more fruit and vegetable choices). Later, you can pick another nearby store if you want to compare prices.

Next, you’re presented with a list of items (based on your preferences) and asked: “What are you in the mood for this week?” Make your choices, select the number of meals you’re ready to plan, and choose what you care about most now: Saving time, money, health, or variety. At this point, the site searches through recipes that match your needs, prices out the cost of the meal for you, and lets you print out your shopping list.

Food on the Table Builds Menus and Grocery Lists Based on Your Family's Preferences

It’s hard to tell if something like this would work for you in the long term, but in theory, at least, Food on the Table is a really smart, useful idea. If you want more features than the basics mentioned above, you can upgrade to their premium account; the free version seems pretty serviceable as is, though. If you’ve used it—or something similar—in the past, let’s hear how it worked out for you in the comments.

Court Says FCC’s Indecency Policies Violate The First Amendment

By Mike Masnick, Techdirt.July 13, 2010 at 04:27PM

In a case that has been going on for many years now, it looks like the FCC’s indecency policy has been smacked down yet again, with the Second Circuit appeals court ruling it an unconstitutional violation of the First Amendment. If you haven’t been following the case, it involved FCC fines against various TV networks for “indecency,” over “fleeting expletives” — such as when Bono was quoted at an awards showing saying “this is really, really, fucking brilliant,” or when Paris Hilton, also at an awards show, was quoted saying “Have
you ever tried to get cow shit out of a Prada purse? It’s not so fucking simple.”

Initially the same appeals court found that the FCC’s rules were “arbitrary and capricious,” but chose not to tackle the First Amendment questions. The Supreme Court actually reversed that ruling, saying that the FCC has the right to make its own rules — arbitrary and capricious or not. However, it also did not investigate the First Amendment questions.

So, the case went back to the Second Circuit, which has once again smacked down the FCC, saying that even if the rules aren’t arbitrary and capricious, they do violate the First Amendment and create a real “chilling effect.”


The ruling is pretty thorough, going through the history of the FCC’s attempts to regulate indecency on the public airwaves, and how the courts have made sure that the FCC was quite limited in what it could do. It remains troubled by the fact that the FCC just sort of randomly changed its policies about a decade ago, and began more aggressively fining broadcasters for such “fleeting expletives,” but with the Supreme Court saying that “change” wasn’t a problem, the court still says that the First Amendment prevails here.

The decision is quite interesting, in that it notes that one of the reasons why the FCC was allowed to fine indecency on TV and radio was the “pervasiveness” of those media, but that in today’s internet-connected world, it makes less and less sense, since people who don’t hear cursing on TV will almost certainly hear it online or elsewhere. On top of that, it notes that technology has given new power to parents to block access to “mature” content, such that the FCC might not have to watch over everything so carefully anymore.

Furthermore, it focuses on the “vagueness doctrine,” in noting that if a rule against certain types of speech is too vague, it can create a real chilling effect on speech, as people don’t know where the boundaries are located. And here’s where it gets fun. The decision explores how the FCC decided that some words were indecent and others weren’t without explaining why:


The first problem arises in the FCC’s determination as to which words or expressions are patently
offensive. For instance, while the FCC concluded that “bullshit” in a “NYPD Blue” episode was
patently offensive, it concluded that “dick” and “dickhead” were not…. Other expletives such as “pissed off,” “up yours,” “kiss my ass,” and “wiping his ass” were also not found to be patently offensive. … The Commission
argues that its three-factor “patently offensive” test gives broadcasters fair notice of what it will
find indecent. However, in each of these cases, the Commission’s reasoning consisted of
repetition of one or more of the factors without any discussion of how it applied them. Thus, the
word “bullshit” is indecent because it is “vulgar, graphic and explicit” while the words
“dickhead” was not indecent because it was “not sufficiently vulgar, explicit, or graphic.” This
hardly gives broadcasters notice of how the Commission will apply the factors in the future.

The English language is rife with creative ways of depicting sexual or excretory organs
or activities, and even if the FCC were able to provide a complete list of all such expressions,
new offensive and indecent words are invented every day.

The court also notes that back when the FCC’s enforcement focused on George Carlin’s famous “seven dirty words,” no indecency actions were brought, because everyone knew what was and was not allowed — even if other terms were used instead:


This strategy had its
limitations — it meant that some indecent speech that did not employ these seven words slipped
through the cracks. However, it had the advantage of providing broadcasters with a clear list of
words that were prohibited. Not surprisingly, in the nine years between Pacifica and the FCC’s
abandonment of this policy, not a single enforcement action was brought. This could be because
we lived in a simpler time before such foul language was common. Or, it could be that the
FCC’s policy was sufficiently clear that broadcasters knew what was prohibited.

The court doesn’t buy the FCC’s argument that because broadcasters used other words instead, it had to make it’s policy more vague, and notes that this shows “a certain futility” in the FCC’s quixotic campaign against indecency. And then it adds that if things are always changing, it’s not fair for broadcasters:


The
observation that people will always find a way to subvert censorship laws may expose a certain
futility in the FCC’s crusade against indecent speech, but it does not provide a justification for
implementing a vague, indiscernible standard. If the FCC cannot anticipate what will be
considered indecent under its policy, then it can hardly expect broadcasters to do so.
And while
the FCC characterizes all broadcasters as consciously trying to push the envelope on what is
permitted, much like a petulant teenager angling for a later curfew, the Networks have expressed
a good faith desire to comply with the FCC’s indecency regime. They simply want to know with
some degree of certainty what the policy is so that they can comply with it. The First
Amendment requires nothing less.

The decision also notes that the FCC seems to randomly enforce its own rules:


Even the risk of such subjective, content-based
decision-making raises grave concerns under the First Amendment. Take, for example, the disparate treatment of “Saving Private Ryan” and the documentary, “The Blues.” The FCC
decided that the words “fuck” and “shit” were integral to the “realism and immediacy of the film
experience for viewers” in “Saving Private Ryan,” but not in “The Blues.” ….
We query how fleeting expletives could be more essential to the “realism” of a fictional movie
than to the “realism” of interviews with real people about real life events
, and it is hard not to
speculate that the FCC was simply more comfortable with the themes in “Saving Private Ryan,”
a mainstream movie with a familiar cultural milieu, than it was with “The Blues,” which largely
profiled an outsider genre of musical experience. But even if there were a perfectly benign way
of explaining these particular outcomes, nothing would prevent the FCC from applying its
indecency policy in a discriminatory manner in the future.

Finally, the court notes that these chilling effects are very, very real and can already be seen:


For instance, several CBS affiliates declined to air the Peabody Award-winning “9/11”
documentary, which contains real audio footage — including occasional expletives — of
firefighters in the World Trade Center on September 11th. Although the documentary had
previously aired twice without complaint, following the Golden Globes Order affiliates could no
longer be sure whether the expletives contained in the documentary could be found indecent.

The court says it’s possible the FCC could create a policy that is acceptable under the First Amendment, but this one does not qualify. I’m sure this will be appealed to the Supreme Court as well, but in the meantime, it’s a pretty big smackdown for the FCC’s attempt to fine indecency.

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The Essential Guide To Digital Photography [PDF]

By Jack Cola, MakeUseOfJuly 13, 2010 at 03:00PM

You may think that picking up a digital camera, turning it on, and taking the photo is all that you need to know about digital photography. Think again, as there is a whole heap more to learn that you might not even realise.

To add to MakeUseOf’s latest PDF collection, Bakari Chavanu from Mac Photography Tips has combined his knowledge to produce an 8000+ word, 59 page PDF eBook.

 

It’s jammed packed full of useful information for all type of photographers – from beginners photographers to advance photographers.


Inside, you will find information about:

  • The different types of digital cameras to choose from
  • What digital camera is right for you
  • What to look for when buying your digital camera
  • Accessories that you should have for your digital camera
  • Features that you should know about your camera

But wait, there’s more. There are also 5 beginner exercises for you to complete to help you become a professional photographer, and helpful instructions and information about editing your photo’s to make them even more magical.

photography_display

If you have a digital camera, want to become a professional photographer, or you are already a professional photographer, then you do not want miss out on downloading The Essential Guide To Digital Photography.

You do not want to miss out on this great eBook, so download it now for free, or read it online at Scribd.

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